About Lori Jorgenson

Lori J is a world champion paddler, performance coach, and author dedicated to helping individuals over 40 reconnect with their inner athlete and embrace holistic well-being. With a focus on resilience, mindful movement, and functional strength, Lori's approach transforms lives through simple, sustainable strategies for long-term vitality.

To Coach Lori J, paddling and fitness are more than physical activities—they are pathways to a fulfilling life. Her philosophy emphasizes the mind-body connection, believing that physical strength fuels mental clarity, emotional balance, and a deeper sense of purpose.

For over 30 years, Lori has empowered paddlers, fitness enthusiasts, and professionals to overcome challenges, unlock their potential, and thrive in every aspect of life. Her expertise in injury prevention, technique mastery, and personalized coaching has made her a trusted guide for those seeking to live their strongest, most authentic life.